faster football
As a designer it is very easy to get lost in your own ideas and lose focus of what matters. That’s why we created a methodology of how to attack any project, to help guide and support young and, even seasoned designers within the team.
Constantly ask yourself three questions;
1. Why does this answer the player needs?
2. Why does this answer the consumer needs?
3. Why does this answer the market needs?
Build on the principal foundation of less is more. We can then invest time and money into value driven executions.
We must stop trying to reinvent the wheel and start leveraging our brand technologies, our brand marks, and our visual language.
See the bigger picture and build engaging tech stories that expand accross all product divisions. We must stop thinking granular and start exploring the bigger picture.
We need to strip back our thoughts to one key message per product, then focus on executing that message to its fullest potential. Anything else is just noise, and a waste of everybody’s time.
After zooming out to see the bigger picture, then defining the message we want to tell; we then need to zoom in and dive deeper into the details. It is this level of love that adds value to consumers and enhances the the final product.
Time to address the Giraffe in the room. Our consumers were asked a simple question, what animal do you associate with our brand, the answer; a Giraffe. The reasoning was that they do not know what we stand for.. This is fundamentally driven by our inconsistent messaging. Admittedly not all driven by design, but we can do better.
