Speed of Action is a celebration of individual and collective moments that bring players and fans together. A celebration of endless possiblities and equal opportunities. A celebration of the beautiful game.

Bolder, braver and more expressive designs infused with informed consumer centric innovations. Combined with a baked-in visual language that is fuelled by data driven actions and moments that speak directly to the core.

The idea was born from a cognitive training technique that re-programmes the brain to anticipate, recognise, and react to situations in split second situations. A technique developed by the U.S. Air Force to train their fighter pilots when in dog fights. Which when translated into Football is a technique commonly called “Scanning”.

SPEED OF ACTION

speed of action

01. anticipation

Understand how you and your teammates play, and the ability read and play the game tactically.

02. recognition

Constantly determine where your teammates and opponents are.

03. reaction

The faster your Anticipation and Recognition skills are, the better your decision-making is, which positively impacts your reaction times to release the perfect pass that unlocks the opposition or, track back to stop a dangerous attack.

01. anticipation

The use of statistics and analytics which help inform our designs in order to better anticipate trends and/or performance attributes. Our graphic language should be linked to specific moments that hold emotional value or, to specific actions and movements for performance values.

01 /

brave

03 /

relevant

02 /

visionary

02. recognition

Create a visual identity through repetitive recognizable icons which represent the athletes actions. They should be simple, fun and full of impactul energy that grab your attention.